1. Goodwin theory One Night Only-Say you don’t want it Scott Woodsell
2. Genre Indie – represented via mis en scene in the clip through the costumes presented. Boy band – a boy band is presented producing thesong from a rooftop in typical boy band tradition.
3. Visuals and Lyrics The lyrics are based in the music videos are based on the story of the lady and the tramp. Lyrics such as “The big screens, the plastic-made dreams, say you don't want it” and “buy all your highs and the classic cars, Die on the front page” relate to the story of the ‘tramp’ trying to attract the rich and to good female.
4. Visuals and Music - Visuals based on the story of the song in the poorer side of the city. The richer girls runs to the poorer side of the city which relates to the back to the story. - As music begins to speed up the cutting matches the pace of the song and the camea cuts to clips of the band performing and dancing fast.
5. Selling The Artist Mis en scene is used effectively to sell the artist, costume is used effectively to sell the indie image as the hair of the main member of the group represents their target audience. Close up are taken of the band members to represent their image and long shots of band member to represent dress code The use of a commonly known actress and model is also effective throughout the clip which inspires the audience of a working class to attract a higher classed female. The use of the city also represents the band as a city band and typical city boys making trouble and playing in streets.
7. Intertext The story on the song is based of the story lady and he tramp. This is represented throughout and at the end where the city boy transforms to a scruffy dog whereas the glamour girls transforms in to a clean, beauty dog as the owner finds the dog.
